BLOC
Client: BLOC Beijing
Presents: GOODSTUFF STUDIO
Graphic Designer: JamesLi_Goodstuff Studio
Year: 2022
Category: Branding, Visual Identity
Our goal is to help BLOC become an iconic name in the art and music block of urban lifestyle in Beijing.
BLOC Beijing is a vibrant entertainment and art district, aiming to become a rising force in the entertainment business. The district spans approximately 4,000 square meters and consists of three levels: the Hip hop club - BALLROOM, Terrace Lounge Cafe - CACHE, and the private party space - YUMMY. "BLOC" represents "block" offline and "Block" online, symbolizing continuous exploration and innovation. We integrate business models, concepts, and culture through fashion, art, and music.
The DNA of BLOC lies in modularity, a sense of community, interactive neighborhoods, diversity, and creativity. We believe that BLOC should embrace "street creativity - neutral, concise, and chic" as the key theme, encompassing creativity and inclusive simplicity.
BLOC Beijing is a vibrant entertainment and art district, aiming to become a rising force in the entertainment business. The district spans approximately 4,000 square meters and consists of three levels: the Hip hop club - BALLROOM, Terrace Lounge Cafe - CACHE, and the private party space - YUMMY. "BLOC" represents "block" offline and "Block" online, symbolizing continuous exploration and innovation. We integrate business models, concepts, and culture through fashion, art, and music.
The DNA of BLOC lies in modularity, a sense of community, interactive neighborhoods, diversity, and creativity. We believe that BLOC should embrace "street creativity - neutral, concise, and chic" as the key theme, encompassing creativity and inclusive simplicity.
我们的目标是帮助BLOC成为北京城市生活中艺术和音乐街区的标志性名称。
BLOC Beijing是一个充满活力的娱乐艺术街区,旨在成为娱乐商业领域的新兴力量。该街区占地约4000平方米,分为三层,包括Hip hop俱乐部-BALLROOM、日本烧鸟餐厅鸟炽YAKITORI、露台休闲咖啡厅-CACHE和私人派对空间YUMMY。"BLOC"在线下代表着"街区",在线上代表着"区块",寓意着不断跨越路径、融合创新。我们通过时尚、艺术和音乐将商业模式、观念和文化融合在一起。
BLOC的基因里模块化、街区感、社区互动、多元文化和创造力是主要的元素,我们认为BLOC应该选择”街头创造力-中性化简练洒脱的时髦”作为关键词,这涵盖了创造力和简约包容性的两个层面。
BLOC Beijing是一个充满活力的娱乐艺术街区,旨在成为娱乐商业领域的新兴力量。该街区占地约4000平方米,分为三层,包括Hip hop俱乐部-BALLROOM、日本烧鸟餐厅鸟炽YAKITORI、露台休闲咖啡厅-CACHE和私人派对空间YUMMY。"BLOC"在线下代表着"街区",在线上代表着"区块",寓意着不断跨越路径、融合创新。我们通过时尚、艺术和音乐将商业模式、观念和文化融合在一起。
BLOC的基因里模块化、街区感、社区互动、多元文化和创造力是主要的元素,我们认为BLOC应该选择”街头创造力-中性化简练洒脱的时髦”作为关键词,这涵盖了创造力和简约包容性的两个层面。
![](https://freight.cargo.site/t/original/i/6c898058b7e6e425461bd1c4d736cd5cc9bf737e834e1008043d8efe16d68648/Brand-identity-BLOC.011.jpeg)
![](https://freight.cargo.site/t/original/i/19ebe70a822e3bfdc5d4603baf0908d832f005dda78bf3a41cf7fd874a5515cd/BLOC-banner_-3.jpg)
![](https://freight.cargo.site/t/original/i/5b9fdcdbc4bc4aea154f57198da208b66900e28d39475aef9e6aad617b3c4c28/BLOC-gif2.gif)
![](https://freight.cargo.site/t/original/i/ac261a08d7fbfd86cf29fc04d4b60d242af1e57cb74c73f1a58f7852f7db4f97/BLOC-concept2.gif)
![](https://freight.cargo.site/t/original/i/a995498ad9c877af041aee0814cef76b7d9c2f939db96768c8ef9efc768c0cf2/Brand-identity-BLOC.005.jpeg)
![](https://freight.cargo.site/t/original/i/e33b5bb136128d0fa53457a26da04a77f05d17abf6447fb1642135ad8b81554b/Brand-identity-BLOC.001.jpeg)
![](https://freight.cargo.site/t/original/i/997a8bbbd1fec3a2cbcababb54f9dc71959af51d4b676a92c86e3ee288820fe5/BLOC-concept1.gif)
![](https://freight.cargo.site/t/original/i/53588047b485d2d8c923138151fe49f5e8e1cfb4ddbad94204c60c1472696a9e/BLOC-concept3.gif)
![](https://freight.cargo.site/t/original/i/e1eada6837de85cdda9f9b869cb1b7aed84f4c7a5fe202542790494b7835507f/Brand-identity-BLOC.012.jpeg)
![](https://freight.cargo.site/t/original/i/87cf670b3ef1221c9da00b4687e5c7db73a4cea19117652aa80fc2f18ee1e857/BLOC-defines-03.png)
![](https://freight.cargo.site/t/original/i/78ca34c1dc1ab445a2384bb3877def92123d2c2ac872efa345ad78a49ebb4d22/BLOC-posters-03.png)
![](https://freight.cargo.site/t/original/i/031a7993a6cbbcec198f32f1ba9048ff0f3bfae0214f6625e9129c2bbe1dab49/Brand-identity-BLOC.015.jpeg)
![](https://freight.cargo.site/t/original/i/23eb31d82dfa35039509fab10af7e036b6a7e5c4f82ca0d67ce3ba0efd4a130f/Brand-identity-BLOC.019.jpeg)
![](https://freight.cargo.site/t/original/i/07e67b562217768784758042d27bbc14b0e2749e0917cd5079a605c1e0956b29/BLOC-posters-02.png)
![](https://freight.cargo.site/t/original/i/b348caf9577e28a518562ad48fb582fe3360270ef8d337d05ade2a6a315b02c4/Brand-identity-BLOC.020.jpeg)
![](https://freight.cargo.site/t/original/i/d2f979b6dd39c11aa0d25ff86d804af6ca9f00e83c33022db02f2a2fc53a9e17/Brand-identity-BLOC.024.jpeg)
![](https://freight.cargo.site/t/original/i/e3b82d506a903ae968303dc81b9400bd56b5450f5aa0b6b1c9f17b16228fd683/marketing-emails-1.jpg)
![](https://freight.cargo.site/t/original/i/55422c874f94b5abe6f453908cad32ce4cd51044f1d2dba41b85e860258474ac/marketing-emails-2.jpg)
©GoodStuff Studio 2023
GOODSTUFF IS A DESIGN STUDIO BASE IN LONDON🌍️. OUR WORKS FOCUS ON CULTURAL VISUAL COMMUNICATION🎭️. WE PROVIDE BRANDING, VISUAL IDENTITIES, PACKAGING, AND WEBSITE DESIGN IN THE MUSIC AND FASHION INDUSTRY😎️. GOODSTUFF SHARES A CORE ETHOS: CULTURE OVER DESIGN︎.
©Goodstuff Studio
jamesleework@outlook.com
jamesleework@outlook.com