FRESH
Client: FRESH CLUB Beijing - 13 GROUP
Presents: GOODSTUFF STUDIO
Graphic Designer: JamesLi_Goodstuff Studio
Year: 2020
Category: Branding, Visual Identity
Goodstuff Studio has designed a brand new visual identity system for FRESH, a new HIP-HOP club under the Thirteen Group in Beijing.
FRESH is a club that focuses on HIP-HOP music, aiming to bring a unique and fresh experience to Beijing's nightlife while representing the fusion of classic music culture and contemporary style. To convey this concept, Goodstuff Studio selected a classic retro font as the primary logo to showcase the roots of HIP-HOP music culture. Additionally, they created a refreshing bubble as an auxiliary graphic that can be abstractly applied in various contexts, including storefront designs and social media videos.
The visual design of the FRESH club cleverly incorporates a large logo onto a pink building, leaving a lasting impression. This distinctive symbol exudes a strong sense of design and visual impact, making it a standout emblem in Beijing's nightlife scene.
FRESH is a club that focuses on HIP-HOP music, aiming to bring a unique and fresh experience to Beijing's nightlife while representing the fusion of classic music culture and contemporary style. To convey this concept, Goodstuff Studio selected a classic retro font as the primary logo to showcase the roots of HIP-HOP music culture. Additionally, they created a refreshing bubble as an auxiliary graphic that can be abstractly applied in various contexts, including storefront designs and social media videos.
The visual design of the FRESH club cleverly incorporates a large logo onto a pink building, leaving a lasting impression. This distinctive symbol exudes a strong sense of design and visual impact, making it a standout emblem in Beijing's nightlife scene.
“So FRESH.”
Goodstuff studio为十三集团旗下的新HIP HOP俱乐部FRESH北京设计了全新的VI系统。
FRESH是一个以HIP HOP音乐为主的俱乐部,旨在为北京的夜生活带来独特而新鲜的体验,同时代表着经典音乐文化与时尚品味的结合。为了体现这一理念,Goodstuff选择了一款经典复古字体作为标识,以展现嘻哈音乐文化的根源。另外还设计了一个清新的气泡作为辅助图形,可在各种场景中抽象运用,包括店面设计和社交媒体视频。
FRESH俱乐部的视觉设计在粉色建筑上巧妙地运用了巨大的LOGO,给人留下深刻的印象。这个标识独具设计感和视觉冲击力,成为北京的夜生活场景中独树一帜的标识。
![](https://freight.cargo.site/t/original/i/beed694b44d2fa8f89d42548f305fa03379641a08eca33328d5e397e1aee2d54/FRESH1.jpg)
![](https://freight.cargo.site/t/original/i/5dd4888c6335903ddb0587de5c44019c0f0978d7323d85ea63016010596bcd4f/Fresh2.jpg)
![](https://freight.cargo.site/t/original/i/8dd967a99cfb80eb933c0ce8550af266fa095314978cb910f8defa495a06d258/Fresh-bubble-logo2.jpg)
![](https://freight.cargo.site/t/original/i/e0a9b641bec80b0317ad2710e9408498e002309159102bdc946ec7b201247003/Fresh-bubble-logo1.jpg)
![](https://freight.cargo.site/t/original/i/ce8d3416a1b90c2e60643c4e27bff32f8cf7f6fb2c737f22531313c8a87624e4/FRESH2.jpg)
![](https://freight.cargo.site/t/original/i/50fd8e633275574e10cabc3e4bf6dcb6f9897e5bdbaef8c7fb7028db822f8489/Fresh6.jpg)
![](https://freight.cargo.site/t/original/i/9b2dfe024c0b8ec127396d850e2740c48226c0b4792df064c989b004c6384c83/FRESH3.jpg)
![](https://freight.cargo.site/t/original/i/d58efac2bd9600aab027711153b24558f9210c079a6d00a4f49ea973817ee7c5/Booklet1.jpg)
![](https://freight.cargo.site/t/original/i/e860e7d937ed5e2f4b24df2d3c35c667adb3d1b13f5677f2b5319af407a6af9f/FRESH6.jpg)
![](https://freight.cargo.site/t/original/i/ed9b7b2a9077e0980ccc8e1e66f8420602ef743e4b0b98ee117640480703c567/FRESH5.jpg)
©GoodStuff Studio 2023
GOODSTUFF IS A DESIGN STUDIO BASE IN LONDON🌍️. OUR WORKS FOCUS ON CULTURAL VISUAL COMMUNICATION🎭️. WE PROVIDE BRANDING, VISUAL IDENTITIES, PACKAGING, AND WEBSITE DESIGN IN THE MUSIC AND FASHION INDUSTRY😎️. GOODSTUFF SHARES A CORE ETHOS: CULTURE OVER DESIGN︎.
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