Playgroundz Festival
Team: Playgroundz Festival
Designer: James Li, Dali Zhang
Year: 2021
Category: Branding Identity, Motion
Project Overview
Our goal is to help PLAYGROUNDZ become a music festival that deeply connects with nature and inspires the urge to dance.
"No labels or definitions, no sense of detachment, just a pure music environment where the human perceptual world is completely opened. The experience at PLAYGROUNDZ is a once-in-a-lifetime event, pure in nature without strong commercial purposes, allowing you to immerse yourself in the purest spirit of freedom for two days."
---MixMag
Playgroundz is an electronic music festival focused on outdoor environments. It was first held in 2019 at Chongqing Wulong Xiannüshan National Forest Park. With magnificent sunset viewpoints and a large dome-shaped bonfire structure, Playgroundz creates a music experience that blends nature and culture for the participants.
In this project, Goodstuff was involved in brand concept development, brand positioning, and extending the brand's visual design. Based on the existing logo, we redesigned PLAYGROUNDZ's brand system, drawing inspiration from the shape of the letter "G," elements of dance and flames, merging the primal impulse to dance with the brand's DNA.
JAMES LI WORKS
I’m a London-based digital designer who specialises in branding, marketing, motion, and web design, and firmly believes in a core ethos: culture over design☯︎. If you're looking for a full stack designer or try to build your brand and website, or even some advice, please don't hesitate to get in touch, I'm here to help!
Services
- Web Design & Management
- Brand Identity
- Motion & Multimedia
- Social Content
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