BLOC Identity
Client: BLOC Beijing
Designer: James Li
Year: 2022
Category: Branding Identity, Motion
Project Overview
Our goal is to help BLOC become an iconic name in the art and music block of urban lifestyle in Beijing.
BLOC Beijing is a vibrant entertainment and art district, aiming to become a rising force in the entertainment business. The district spans approximately 4,000 square meters and consists of three levels: the Hip hop club - BALLROOM, Terrace Lounge Cafe - CACHE, and the private party space - YUMMY. "BLOC" represents "block" offline and "Block" online, symbolising continuous exploration and innovation. We integrate business models, concepts, and culture through fashion, art, and music.
The DNA of BLOC lies in modularity, a sense of community, interactive neighbourhoods, diversity, and creativity. We believe that BLOC should embrace "street creativity - neutral, concise, and chic" as the key theme, encompassing creativity and inclusive simplicity.
JAMES LI WORKS
I’m a London-based digital designer who specialises in branding, marketing, motion, and web design, and firmly believes in a core ethos: culture over design☯︎. If you're looking for a full stack designer or try to build your brand and website, or even some advice, please don't hesitate to get in touch, I'm here to help!
Services
- Web Design & Management
- Brand Identity
- Motion & Multimedia
- Social Content
©All rights reserved by James Li