Designing for brand clarity, creative consistency, and meaningful impact.

I’m James, a London-based designer help brands connect with their audiences, unify across channels, and turn strategy into performance-driven design that works.

Branding Marketing Motion Landing Page UIUX Growth

The next generation of hotels.

CASE STUDY

BRANDING
DESIGN GUIDELINES HOSPITALITY

Landing Page for Instant Virtual Card Launching - Capital On Tap

CASE STUDY

A/B TEST
GROWTH USER RESEARCH FINTECH

Annual Subscription Paid Marketing Campaign - Mixcloud

CASE STUDY

A/B TEST
MARKETING USER RESEARCH

PRESSIO is a British sustainable sportswear brand, focusing on elevating performance and sustainability in sportswear.

CASE STUDY

BRANDING
LANDING PAGE E-COMMERCE

Motion Reel 2024

CASE STUDY

MOTION SHOWRELL

Surfer SEO – Unwrapped 2024

CASE STUDY

SAAS
LANDING PAGE DATA VISUAL MOTION

BLOC - An iconic name in the art and music block of urban lifestyle.

CASE STUDY

BRANDING
DESIGN GUIDELINES LIFESTYLE

Playgroundz is a music festival that deeply connects with nature .

BRANDING
DESIGN GUIDELINES MUSIC FESTIVAL

The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.

CASE STUDY

UI/UX
USER RESEARCH

Tyla New Year Social Campaigns(Coming Soon).

CASE STUDY

A/B TEST
SOCIAL MOTION MEDIA

More Works

Oloop food market in Skyland.

MOTION
MARKETING LIFESTYLE

FRESH, a new HIP-HOP club under the Thirteen Entertainment Group.

BRANDING
DESIGN GUIDELINES ENTERTAINMENT

Meet your personal AI speaking trainer-Revoice

DOTS is a mobile app designed to create a vibrant secondhand marketplace and community platform for Gen Z.

Brand Identity for Pacific All Star Club.

Exit TOP SUNSET(Coming Soon).

The motion and 3D work for new year 2022.

UI, motion and 3D work for NFT collection Boomgala.

F.A.M, an urban music label under TAIHE Music Group.

Ticketing mini app UI(Coming Soon).

A multidisciplinary designer focused on brand and marketing design.

01 Brand & Marketing

Creating flexible identities, campaigns, and launch materials that evolve with your brand and connect with the right audience, ensuring a cohesive and memorable presence across all platforms.

→ Highlights: Visual identity, campaign art direction, brand guidelines, creative strategy

02 Motion & Visual Storytelling

Dynamic storytelling across motion graphics and multimedia content. Whether it's animated videos, interactive elements, or engaging presentations, I create visually stunning experiences that capture attention and enhance storytelling.

→ Highlights: Motion Graphics, Animated Campaign, Brand Video, Social Animation, UI Motion

03 Growth & Collaboration

Working across design, growth, product and marketing to support team target, measure impact, and adapt fast in evolving teams.

→ Highlights: Multi-platform systems, team collaboration, scalable design frameworks

04 Digital Experience & Web

Designing websites and landing pages that communicate brand clarity and drive action.
I combine clean, responsive UI with thoughtful UX to create web experiences that are both engaging and conversion-focused—from company sites to campaign pages.

→ Highlights: Web design, UX flows, marketing pages, responsive systems, product narratives

Designing for brand clarity, creative consistency, and meaningful impact.

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JAMES LI WORKS

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Boomgala NFT collection