JAMES LI WORKS

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F.A.M Records


Client: TAIHE Music Group
Designer: James Li 

Year: 2021

Category: Branding Identity, Motion

Project Overview


Our goal was to help F.A.M become one of the leading urban music labels, establishing a trendy, sophisticated, and atmospheric music dreamland.

Goodstuff Studio designed a fresh brand identity system for F.A.M, an urban music label under TAIHE Music Group. F.A.M represents urban music and lifestyle, and Taihe Music had multiple expectations for this brand.

When designing the visual identity for F.A.M, we aimed to achieve a sense of both fashion and closeness. Therefore, we chose the imagery of a small house, symbolizing a loving and fashionable family known as "It's the F.A.M." This imagery also represents an enthusiastic and open community, welcoming everyone to join us, "Join the F.A.M."
By developing a cohesive visual identity system that aligns with F.A.M's values and target audience, we helped them stand out in the competitive urban music industry and built a strong and beloved brand.



















 










 



 









   
 

 



 
 

























JAMES LI WORKS

I’m a London-based digital designer who specialises in branding, marketing, motion, and web design, and firmly believes in a core ethos: culture over design☯︎. If you're looking for a full stack designer or try to build your brand and website, or even some advice, please don't hesitate to get in touch, I'm here to help! 




Services

  • Web Design & Management
  • Brand Identity
  • Motion & Multimedia
  • Social Content





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