F.A.M Records
Client: TAIHE Music Group
Designer: James Li
Year: 2021
Category: Branding Identity, Motion
Our goal was to help F.A.M become one of the leading urban music labels, establishing a trendy, sophisticated, and atmospheric music dreamland.
Goodstuff Studio designed a fresh brand identity system for F.A.M, an urban music label under TAIHE Music Group. F.A.M represents urban music and lifestyle, and Taihe Music had multiple expectations for this brand.
When designing the visual identity for F.A.M, we aimed to achieve a sense of both fashion and closeness. Therefore, we chose the imagery of a small house, symbolizing a loving and fashionable family known as "It's the F.A.M." This imagery also represents an enthusiastic and open community, welcoming everyone to join us, "Join the F.A.M."