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Fresh


Client: 13 Entertainment Group
Designer: James Li 

Year: 2020

Category: Branding Identity, Motion & 3D, Social Content

Project Overview


Goodstuff Studio has designed a brand new visual identity system for FRESH, a new HIP-HOP club under the Thirteen Entertainment Group in Beijing.

FRESH is a club that focuses on HIP-HOP music, aiming to bring a unique and fresh experience to Beijing's nightlife while representing the fusion of classic music culture and contemporary style. To convey this concept, Goodstuff Studio selected a classic retro font as the primary logo to showcase the roots of HIP-HOP music culture. Additionally, they created a refreshing bubble as an auxiliary graphic that can be abstractly applied in various contexts, including storefront designs and social media videos.

The visual design of the FRESH club cleverly incorporates a large logo onto a pink building, leaving a lasting impression. This distinctive symbol exudes a strong sense of design and visual impact, making it a standout emblem in Beijing's nightlife scene.



















 
 











   
 








   
























JAMES LI WORKS

I’m a London-based digital designer who specialises in branding, marketing, motion, and web design, and firmly believes in a core ethos: culture over design☯︎. If you're looking for a full stack designer or try to build your brand and website, or even some advice, please don't hesitate to get in touch, I'm here to help! 




Services

  • Web Design & Management
  • Brand Identity
  • Motion & Multimedia
  • Social Content





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