PRESSIO
Team: PRESSIO
Role: Design Lead
Year: 2024
Category: Branding&Marketing, Motion & 3D, Social & Web Content
PRESSIO is a British sustainable sportswear brand, focusing on elevating Performance and Sustainability in Sportswear. With offices in the US, UK, EU, and Malaysia, PRESSIO is committed to revolutionizing the industry by combining high performance with eco-conscious practices.
Design Impact:
Our design efforts successfully:
Established a cohesive brand experience across all touchpoints.
Effectively communicated PRESSIO's commitment to performance and sustainability.
Enhanced brand visibility and engagement through compelling visual storytelling.
Supported the brand's growth and expansion into new markets.
This project demonstrates how strategic design can elevate a brand's identity, effectively communicate its values, and support its growth in a competitive market.
As Design Lead, I was responsible for upgrading and expanding PRESSIO's existing brand identity across various touchpoints. My work encompassed:
Brand System Enhancement: Upgraded the existing identity and developed sub-brand extensions.
Marketing Collateral: Created diverse assets including presentations, point-of-sale materials, catalogues, lookbooks, and packaging designs.
Digital Presence: Improved website design and produced engaging content for social media platforms.
Visual Communication: Developed 3D renderings and motion graphics to showcase product innovations.
Advertising: Designed print and digital ad campaigns to boost brand awareness.
Event Design: Crafted exhibition stands and pop-up store concepts for brand activations.
Product Visualisation: Created technical illustrations and infographics to highlight sustainable features.