I'm James, a London-based full-stack designer who specialises in branding, marketing, motion, and web design, and firmly believes in a core ethos: culture over design☯︎.

If you're trying to build your brand and website, or market growth, I'm here to help!











The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
PRESSIO is a British sustainable sportswear brand, focusing on elevating Performance and Sustainability in Sportswear.
Social content
The next generation of hotels.
BLOC - An iconic name in the art and music block of urban lifestyle in Beijing.
DOTS is a mobile app designed to create a vibrant secondhand marketplace and community platform for Gen Z.
Tyla New Year Social Campaigns(Coming Soon).
Playgroundz is a music festival that deeply connects with nature and inspires the urge to dance.
FRESH, a new HIP-HOP club under the Thirteen Entertainment Group in Beijing.
NFT collection Boomgala.
F.A.M, an urban music label under TAIHE Music Group.
The concept visuals ‘Tiger Roars’ for Chinese New Year 2022(Coming Soon).
The UI design for Vetric(Coming Soon).
Oloop food market in Skyland(Coming Soon).
Brand Identity for Pacific All Star Club Beijing(Coming Soon).
Brand Identity for Pacific All Star Club Beijing(Coming Soon).
Sauce Shenzhen Branding & Social Content(Coming Soon).
PartyTomorrow mini app UI(Coming Soon).
Exit TOP SUNSET(Coming Soon).
CHUN Concept Visuals for Moutai(Coming Soon).
Sauce CNY Visuals(Coming Soon).
Roommate Brand Identity(Coming Soon).















Full Stack Design








01
BRAND IDENTITY
02
WEBSITE


Creating a compelling brand identity that resonates with your audience. This includes logo design, color palettes, typography, and visual elements that reflect your brand's values and mission, ensuring a cohesive and memorable presence across all platforms.
Crafting responsive and user-friendly websites that not only look great but also function seamlessly. By focusing on user experience and accessibility, I ensure that your website engages visitors and drives conversions, tailored to meet your specific business goals.







03


MOTION & MULTIMEDIA
04
SOCIAL CONTENT


Bringing your ideas to life with dynamic motion graphics and multimedia content. Whether it's animated videos, interactive elements, or engaging presentations, I create visually stunning experiences that capture attention and enhance storytelling.
Developing impactful social media content that aligns with your brand voice and engages your audience. From eye-catching graphics to compelling copy, I help you create a consistent and effective social media presence that drives interaction and builds community.























    JAMES LI WORKS

    I’m a London-based digital designer who specialises in branding, marketing, motion, and web design, and firmly believes in a core ethos: culture over design☯︎. If you're looking for a full stack designer or try to build your brand and website, or even some advice, please don't hesitate to get in touch, I'm here to help! 








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