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![](https://freight.cargo.site/t/original/i/1723ca57151b1d08f07500b81eacb9757c8ed6b687dffb3f14a819fcb20b2b3b/Mustel-1.gif)
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![](https://freight.cargo.site/t/original/i/0ad9bf2ed20f530230009d9fb17131fed9be3ae39ba244049606b4bbc7ab4a98/Mustel-2.gif)
![](https://freight.cargo.site/t/original/i/f52ec2b06245596b615b3d02c6df7cbb1928494d3c2b361c0c944b96fbf1b6c3/Ladbible-reels-collection1.gif)
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![](https://freight.cargo.site/t/original/i/3e375568bab917916988006220c75be237e8d5b81871b86fcd56ecf52733189e/Tyla-New-Years-Eve-Instagram-story-6.gif)
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![](https://freight.cargo.site/t/original/i/eb3a110005f649ebbded6129906c8cef33193ff94f215d869e571318a2e4737a/1.gif)
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![](https://freight.cargo.site/t/original/i/79b2c36980f1605cdb79d69bc29b198f33384cff1dec4f778bd718d054e0438c/2022.gif)
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Experienced Digital Designer specializing in UI/UX, motion, and branding. Focused on user-centered design, handle the entire design journey from brand identity, wireframes, and prototypes to final assets.
![](https://freight.cargo.site/t/original/i/997a8bbbd1fec3a2cbcababb54f9dc71959af51d4b676a92c86e3ee288820fe5/BLOC-concept1.gif)
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![](https://freight.cargo.site/t/original/i/3dc621ed2f8032b34b90a13a0e1b1c57f83af6ec9445f37644d7fdf6d07184dd/BLOC-gif1.gif)
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![](https://freight.cargo.site/t/original/i/215cd23522755ef070ddcc52b13d93c962096fc2f9f0b9ab46a144422058dd6e/Mustel-9.jpg)
![](https://freight.cargo.site/t/original/i/0ad9bf2ed20f530230009d9fb17131fed9be3ae39ba244049606b4bbc7ab4a98/Mustel-2.gif)
![](https://freight.cargo.site/t/original/i/d4829daaea60430338ef8d876b33e11c251ebdb00f32cd60ef9a27d7a8a81d09/Mustel-10.gif)
![](https://freight.cargo.site/t/original/i/b4adf1b1e376d1085cc7f7907c0ac1be7f752306a8c6f87e89d34bada7970bef/Mustel-6.jpg)
![](https://freight.cargo.site/t/original/i/1723ca57151b1d08f07500b81eacb9757c8ed6b687dffb3f14a819fcb20b2b3b/Mustel-1.gif)
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![](https://freight.cargo.site/t/original/i/2f22d9cd68afc9a63f773f5ea454f385a0e47cd38e147a1137352d32553830f3/Mustel-11.jpg)
![](https://freight.cargo.site/t/original/i/2fff5106d25e9edd8830156e8becbda987210423ceabf469c812996407cde9f7/Mustel-4.jpg)
![](https://freight.cargo.site/t/original/i/4943cf84c8c23e6b6ae53e563731c60386dd7a12b64ec1c897a7501b3853d70c/Mustel-8.jpg)
Mustel hotel
Mustel hotel
Client: Mustel
Year: 2022
Category: Branding, Visual Identity, Motion
Year: 2022
Category: Branding, Visual Identity, Motion
![](https://freight.cargo.site/t/original/i/cd3c9cc4f43403579169ee0666fb7ec4dc88bc828ba66646b362bf1e7b1ee2c7/into-the-sandbox-1.jpg)
![](https://freight.cargo.site/t/original/i/4ce51241823f964a33ef07af45976a405bf15c23df1d1ef7cc339455d23a304d/1.jpg)
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![](https://freight.cargo.site/t/original/i/44f0a4ce93cbdf2ae4ade1b2249390ca503a7747583eb06df0bb53af09ebee7a/Boomgala-1.jpg)
![](https://freight.cargo.site/t/original/i/c9533115f0ec52a221ac2dba25946e611e1dc564474a4368d093b84ba110a699/BG-release_3.gif)
![](https://freight.cargo.site/t/original/i/f82db94c8397cfae87b4a9a594baef0f66668666bfb1fc185cfabaee7c42f196/Boomgala-globe-B.gif)
![](https://freight.cargo.site/t/original/i/f5339bd1649df4c827c592248f56bced0af1aabf76fa829687210fb95673c729/The-Sandbox-in-progress-3.gif)
![](https://freight.cargo.site/t/original/i/e562b5c330697b39cadda5746bfb40ec0b50214cc1ad43ddae6a11da7bce8176/BG-release_1.gif)
BG NFT Collection
Client: BG
Year: 2020
Category: Motion, 3D, Branding, Website
Year: 2020
Category: Motion, 3D, Branding, Website
![](https://freight.cargo.site/t/original/i/755886b9b447a20f0456e7d8a33d869cdbdc934d9e1863507f7a4a4c598d0287/Web-video-gif-1.gif)
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![](https://freight.cargo.site/t/original/i/b3f7aeb983dfbc9d9c8d1594c4af6e7bc2357a44bd3d4195746dbfa12ca2c40c/logo-1.jpg)
![](https://freight.cargo.site/t/original/i/63c10307368ae943ccaf31a397a64efcf9b7bb5c3af0ca914094abfd495c5c1e/web1.jpg)
![](https://freight.cargo.site/t/original/i/012e0c98cc8ea5a85d547de9de822b876639b560571a6c111506e73d7c31ad43/logo-4.jpg)
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![](https://freight.cargo.site/t/original/i/c88c30865aca7cb2394fac3bbe38cb527583f97da36ec7cb47a05f46df6904ef/web5.jpg)
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![](https://freight.cargo.site/t/original/i/d605618c43a8c023ebcd3d22247dc3458da78be400f07ead1a449f73175854e6/Wire-frames-pres1.jpg)
![](https://freight.cargo.site/t/original/i/f368be79ce29ccb323548c8f68591ed27dd35d69d22c5ba28fee0e27b75d70f2/DOTS-Posters-06.png)
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![](https://freight.cargo.site/t/original/i/3973962364b96ea69f7713ee38667785e2e743812c48c94985adbfe552c7b0e7/event-1.gif)
DOTS by eBay
DOTS by eBay
Client: eBay
Year: 2022
Category: Product, UX, UI
Year: 2022
Category: Product, UX, UI
![](https://freight.cargo.site/t/original/i/67ccb665d4970d9f2f7f800033a11b49bc9810f9dfd77d397232a4cce6fd07db/D-2.jpg)
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![](https://freight.cargo.site/t/original/i/b4565745b73030d84aece790ebef1ed41ea50d895f7ba4c72e4bb90b219b540f/A1.jpg)
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![](https://freight.cargo.site/t/original/i/2fe312e193f15f0109a34c0a5629ba77dbcf7842de09cc62a43e35e5edcd9c0c/A-2.jpg)
![](https://freight.cargo.site/t/original/i/c14de65894fe22447e6c8a57181f8a6284daf74c020ca34b170ed2e42f6cad31/A.jpg)
![](https://freight.cargo.site/t/original/i/d9fe97fd601752158533f51fd7827ef701d4d813b7bd069e1e5f19708a64b269/INTRO-2.jpg)
![](https://freight.cargo.site/t/original/i/7f7ae74ae2f9107715aec4c61ed86ad87a5a830bf66cdd466a3e18b0fb1f002e/LOGO1.jpg)
![](https://freight.cargo.site/t/original/i/22e3da9508155a7639740cdfe56f4df13b314e6da1576e4b94037e153d0c293a/A-1.jpg)
Client: Playgroundz Festival
Year: 2020
Category: Rebranding, Visual Identity, Product
Year: 2020
Category: Rebranding, Visual Identity, Product
![](https://freight.cargo.site/t/original/i/85cfb6ec55eab0b50ee646e2a3d40f1380e05e09bb5fa69423d45c4445a9bec7/LOGO-1.jpg)
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![](https://freight.cargo.site/t/original/i/beccd5ed9d5edbb6a6410bad06dbc735558b05f373be86a5637e666e87eb3a23/LOGO1.jpg)
![](https://freight.cargo.site/t/original/i/73303af2ef43ed94ad953e13e36bc81938dff9cfaab6964f851bace9685518ac/FAM-4.jpg)
![](https://freight.cargo.site/t/original/i/84c0e75406d827d89daf839b66e68afb49dbd69333efe197e605f019651e7ebf/Poster-2-2.jpg)
![](https://freight.cargo.site/t/original/i/ebb9bd5173851991ff11cd13e467b7de2a8e0f97e314518d9857a45b2ab19085/concept3.jpg)
![](https://freight.cargo.site/t/original/i/1b716cd6d60087581e66c39b776c02f837bb1fbe12a45d9179f69086bd8e14ef/FAM-7.jpg)
![](https://freight.cargo.site/t/original/i/81acc2ed917d3345405f244c6010f00ef59927c15f60059874950afaaac0e08c/FAM-5.jpg)
![](https://freight.cargo.site/t/original/i/e617136c8ae562cc11af8d4fe52bf5ab8b1b010ccb903943b84695a2bcb8aa2b/SAUCE-motion3.gif)
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![](https://freight.cargo.site/t/original/i/ccec233fe59d3ea2d7c30c7d537ab0393baf7426cf943099217416f7dcb98cea/sauce-1.jpg)
![](https://freight.cargo.site/t/original/i/96f933fe28f5978bc2bc897b81e352fa4cfea6a36bfb3f4f2287c452615d57bd/-4.jpg)
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![](https://freight.cargo.site/t/original/i/793c7c106ee2b1043d30402db0f1a0826143eeddf31759a090d12256459a2396/SAUCE-motion6.gif)
![](https://freight.cargo.site/t/original/i/57d190dccc6a1404912f06d1f0cfc9954ca2f2684336640d9abb48ce655c78a9/-3.jpg)
![](https://freight.cargo.site/t/original/i/27942ae7255c7d2f9a1ac557d2e4290d0bc9efb632a20efb4ee9c43d2026c7c2/sauce-5.jpg)
![](https://freight.cargo.site/t/original/i/79b2c36980f1605cdb79d69bc29b198f33384cff1dec4f778bd718d054e0438c/2022.gif)
![](https://freight.cargo.site/t/original/i/1c38ceae94e568b046b65f86101f274e9573b2b5562e439554ee8a58b27697c3/sauce-2.jpg)
![](https://freight.cargo.site/t/original/i/a043032a004d690bdbd0369992aec7154d99e399c13e9fce26e80cf6380910c9/sauce-7.jpg)
Sauce
Sauce
Client: SAUCE Shenzhen
Year: 2019
Category: Branding, Visual Identity, Motion, 3D, Video Editing
Year: 2019
Category: Branding, Visual Identity, Motion, 3D, Video Editing
![](https://freight.cargo.site/t/original/i/0ac16dbeb6e6d3cdc75fb37b70504d062d992f301c3da92d82f2368f61fe4308/Pac-1.jpg)
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![](https://freight.cargo.site/t/original/i/6afdfe99ea4d177a26985c9544cca4123d30e3503d2b7265918f9b4cdbedcab8/Pac-7.jpg)
![](https://freight.cargo.site/t/original/i/fcdde18a6c98d3cead9828cff5b49ea0b147c06dc7fbad0b6ae7741b12307172/Pac-2.jpg)
![](https://freight.cargo.site/t/original/i/7f3a88921e03788ad4aa0bf56021e1f7d2003f0f9be569c22b2635a994ed3a7d/Pac-6.jpg)
Pac Star Branding
Pac Star Branding
Client: Pac Star
Year: 2022
Category: Branding, Visual Identity
Year: 2022
Category: Branding, Visual Identity
![](https://freight.cargo.site/t/original/i/9439ad5dd4e957c349b18b2b93fbb5988a05d686cc547c122427f3234ba19998/Oloop2.gif)
![](https://freight.cargo.site/t/original/i/bc3b5b13de3c985cce7d00072b48a59d7db24805f11237a007d2eed162e8f570/Oloop4.gif)
![](https://freight.cargo.site/t/original/i/b8fc0da652fb89743194fd44f78bd899d0eb6706951d2c69c73ad6d45caef18c/Oloop5.jpg)
![](https://freight.cargo.site/t/original/i/bc3b5b13de3c985cce7d00072b48a59d7db24805f11237a007d2eed162e8f570/Oloop4.gif)
![](https://freight.cargo.site/t/original/i/40f4c6630f451b4302f6212e0ae95f0c26e1424c1ed075537242b41d5e3d3476/Oloop1.gif)
Oloop
Client: Oloop
Year: 2022
Category: Motion, Poster
Year: 2022
Category: Motion, Poster
![](https://freight.cargo.site/t/original/i/beed694b44d2fa8f89d42548f305fa03379641a08eca33328d5e397e1aee2d54/FRESH1.jpg)
![](https://freight.cargo.site/t/original/i/ce8d3416a1b90c2e60643c4e27bff32f8cf7f6fb2c737f22531313c8a87624e4/FRESH2.jpg)
![](https://freight.cargo.site/t/original/i/e860e7d937ed5e2f4b24df2d3c35c667adb3d1b13f5677f2b5319af407a6af9f/FRESH6.jpg)
![](https://freight.cargo.site/t/original/i/e0a9b641bec80b0317ad2710e9408498e002309159102bdc946ec7b201247003/Fresh-bubble-logo1.jpg)
![](https://freight.cargo.site/t/original/i/e54644f1c0586e46faaf1a4e83bb14626647a3ffac782ff032625dfb4a4b3e38/LOGO1.jpg)
![](https://freight.cargo.site/t/original/i/ed9b7b2a9077e0980ccc8e1e66f8420602ef743e4b0b98ee117640480703c567/FRESH5.jpg)
![](https://freight.cargo.site/t/original/i/5dd4888c6335903ddb0587de5c44019c0f0978d7323d85ea63016010596bcd4f/Fresh2.jpg)
![](https://freight.cargo.site/t/original/i/50fd8e633275574e10cabc3e4bf6dcb6f9897e5bdbaef8c7fb7028db822f8489/Fresh6.jpg)
![](https://freight.cargo.site/t/original/i/9b2dfe024c0b8ec127396d850e2740c48226c0b4792df064c989b004c6384c83/FRESH3.jpg)
![](https://freight.cargo.site/t/original/i/d58efac2bd9600aab027711153b24558f9210c079a6d00a4f49ea973817ee7c5/Booklet1.jpg)
![](https://freight.cargo.site/t/original/i/9b8522cdeca778d851616278750cac59e3141f503f77f408c786af2fefc9b11b/A1.jpg)
![](https://freight.cargo.site/t/original/i/869430bddf9c20ff3bd14534fcbd9d1cd14276a2cb12798e4c35dcbb5cbb5d40/B1-2.jpg)
![](https://freight.cargo.site/t/original/i/d2702b52639b953582c9c4514c3daa2d062654a2a4b9fcb3f11a9053ecc40bb3/1.jpg)
![](https://freight.cargo.site/t/original/i/2adb47c24f9a354f9a6c6a0b248cdc7459d5e8b44486057389413b4e00b25897/1.jpg)
![](https://freight.cargo.site/t/original/i/b6342c6429f63b45e50c58d327560e0835f62686b01abca31e503aedb4ed8f44/1.jpg)
Tiger Roars Visual Identity
Tiger Roars Visual Identity
Client: Fresh Beijing
Year: 2021
Category: Motion Design, Visual Identity
Year: 2021
Category: Motion Design, Visual Identity
![](https://freight.cargo.site/t/original/i/ed3c6bc8dd8dfe5c85c75c353012c41d1d9f377495313c45a7cb4055b97bd655/ROOMMATE2.jpg)
![](https://freight.cargo.site/t/original/i/9dfb40c0fb4fafaca3b62a1b87c39aed7a7d698c3a41f26dbc586a25e2983f90/ROOMMATE-VI-6.jpg)
![](https://freight.cargo.site/t/original/i/2a4411d6b633ee7f798d7be6dee79576ecb28363d24f4f1323b1e8bfe28b3427/ROOMMATE1.jpg)
![](https://freight.cargo.site/t/original/i/f57b213bcfab5b2f0f596f7425e8f0d5bc39683600f86b5994b100687d0b01e8/ROOMMATE-VI-2.jpg)
![](https://freight.cargo.site/t/original/i/6d86a761f1ab87d164942bb953d64353e50c961714b7bf5b82dff7221549d75a/ROOMMATE4.jpg)
![](https://freight.cargo.site/t/original/i/9244eb6e11c46b7d7b8ecdfd9a5b0ec9de03fe2a79d0f5b9439daa2c19206e82/ROOMMATE-VI-3.jpg)
![](https://freight.cargo.site/t/original/i/94bcf455d742f51b28a6c6a3796a2ac035f01e1b031be7390368a7633849bd22/ROOMMATE6.jpg)
![](https://freight.cargo.site/t/original/i/9803022b58662d1591dca6412166e5456409c5a283cc16784591f024f344b152/ROOMMATE3.jpg)
![](https://freight.cargo.site/t/original/i/b807b4a82b0fe9e85edc4147d6173c0429c22818ef75bfdeb69bb5f52ac07327/ROOMMATE-VI-7.jpg)
![](https://freight.cargo.site/t/original/i/fca3aa5d6effd34a6e9e75a8de0e03eb54676447014d82200075fedd31695c24/ROOMMATE-VI-4.jpg)
![](https://freight.cargo.site/t/original/i/4bd231fd129d122a45e4d6734afd6a350ba93741cfc0fc9053d9dbaac417fe0c/ROOMMATE5.jpg)
![](https://freight.cargo.site/t/original/i/7bf73de3960e2373c8a8817dd91d84c29f2e9ce368c3c14943f6679ff9fd4ee1/ROOMMATE-VI-5.jpg)
ROOMATE Branding
ROOMATE Branding
Client: ROOMMATE
Year: 2022
Category: Branding, Visual Identity
Year: 2022
Category: Branding, Visual Identity
![](https://freight.cargo.site/t/original/i/d6533e68aa1924b2ca0e0c39c8335c0462d03445d3bde9d4fb5d072f600256f5/-1.jpg)
![](https://freight.cargo.site/t/original/i/b95643f59dae85b97c7b6f0a762621259927e083d4c6c778842634f62305a48a/Vinyl-1.jpg)
![](https://freight.cargo.site/t/original/i/e0797bd4740ba4c6bd343a830fba5ef25afd75c19667cbf21b5aeb969290c28c/YU-Visual-Identity-System-3.jpg)
![](https://freight.cargo.site/t/original/i/49a4ad876cc486467d56a36c34fb6a622cd12386bd506fb5cdd01ef8623711b7/YU-Visual-Identity-System8.jpg)
![](https://freight.cargo.site/t/original/i/33faabd43c716398bef1e079533cce5b5d1bfc6ee82b6240267f9e40c31ea689/YU-Visual-Identity-System4.jpg)
![](https://freight.cargo.site/t/original/i/08c2c3d143f377a0889bf76b724b4e8a2dc801778fd79fca436483268d1a6660/YU-Visual-Identity-System7.jpg)
![](https://freight.cargo.site/t/original/i/50840bf2d58a1c9b8069854c7dfd9091700bdeac45ad97fdd08cca4897a2794c/YU-Visual-Identity-System6-.jpg)
![](https://freight.cargo.site/t/original/i/c3697f7d8c1451a2938359161524ea84ca58f1d1f3e20fedf28216b9eb03c94d/YU-Visual-Identity-System-Nov-1.jpg)
YÜ Branding
YÜ Branding
Client: YÜ Club
Year: 2022
Category: Branding, Visual Identity
Year: 2022
Category: Branding, Visual Identity
![](https://freight.cargo.site/t/original/i/84073411c1a645d400b7d03cea060528677cbcafcbf8a4b4f6fc198acfc2d81b/CHUN-motion5.gif)
![](https://freight.cargo.site/t/original/i/2a14c737bc5546ea2eef6c018bbc4c5571e418a9499897f767867529a2e30457/CHUN-motion4.gif)
![](https://freight.cargo.site/t/original/i/ff3649698c6ea3c44f6f2c6bfe31ad8358cef78c85b38b107b65111dc46e128e/CHUN-6.gif)
![](https://freight.cargo.site/t/original/i/897d65945e8701066e2ab0655cf68ff4c32a08f3d852a0a890e96f8ea2f99c15/CHUN-7.gif)
![](https://freight.cargo.site/t/original/i/7bb695d63040dbe5a9b9a4c7132da1d6019ec48954db34ee3a9d0e394c9f60bd/anti1.gif)
![](https://freight.cargo.site/t/original/i/3b5cd2a1bbb99f799c5700450b3d57f9bc03ccce30a466d821aef8b67bab8b57/CHUN-motion1.gif)
![](https://freight.cargo.site/t/original/i/a03390bd0b6ee157b2cf5f0a2f0ac836c1a7d17b150702e68b119b63db42be1f/CHUN-motion3.gif)
![](https://freight.cargo.site/t/original/i/95804108b451adcc59c9c1f583f20cfb82ccbdb30a4ab89dbe0b12f4af6b8330/CHUN-motion2.gif)
![](https://freight.cargo.site/t/original/i/c238f220ff1bb865bca43dd5ebc0d83802ca2222fc182065ebd699b69826fb9a/CHUN-motion6.gif)
CHUN Campaign
Client: Moutai
Year: 2020
Category: Motion, Visual Identity, 3D, Video Editing
Year: 2020
Category: Motion, Visual Identity, 3D, Video Editing
![](https://freight.cargo.site/t/original/i/ebcbd46b86053bcd44311928758573b19b0c000ef07a687cb4e81c983de7913c/1.gif)
![](https://freight.cargo.site/t/original/i/9b9fa1e437b47e5dfab6a937da883bdd729ec0a78180b11115e45fb4e757908a/1.gif)
![](https://freight.cargo.site/t/original/i/4727bef23ddbf809daf8564cab88e573c503ba6dff794eba106169103ebeb01f/ezgif-4-4c026e87f0.gif)
![](https://freight.cargo.site/t/original/i/b50cce205761ca9b95cd0eb944e773e524c561a774b186a984b5057179170185/ibox2.gif)
![](https://freight.cargo.site/t/original/i/097c9e4a6b1019cda7933f9707f7b79d4b1d8e8653fe5b94b5b979a2b9a5dc13/ibox1.gif)
![](https://freight.cargo.site/t/original/i/eb3a110005f649ebbded6129906c8cef33193ff94f215d869e571318a2e4737a/1.gif)
IBOX Opening Campaign
Client: IBOX Shopping centre
Year: 2018
Category: Motion, Visual Identity
Year: 2018
Category: Motion, Visual Identity
JAMES LI IS A LONDON-BASED DESIGNER THAT SPECIALIZES IN CULTURAL VISUAL COMMUNICATION. HIS EXPERTISE LIES IN BRANDING, VISUAL IDENTITIES, MOTION, AND WEBSITE DESIGN. JAMES FIRMLY BELIEVE IN A CORE ETHOS: CULTURE OVER DESIGN︎.
©Goodstuff Studio
jamesleework@outlook.com
jamesleework@outlook.com